QWKTRACKER TRAFFIC ORIGINATION AND PAY PER CLICK RETURN ON INVESTMENT TOOL FOR MIVA MERCHANT

Qwktracker is a new set of traffic origination and conversion tracking system modules from Jeff Huber of 4thebest.net that helps measure your return on investment (ROI). Not only does it track visits from pay per click search engines like Google adwords, overture, and Miva Marketplace but it also tracks from static pages, other websites, affiliates, and more. It tracks the referring domain and keywords, and then tracks each visit from start to finish.  Reports are available by date range, domain, and keywords among others.  Raw data reports even show a linked version of the referring url, which allows you to click it and see the actual page that brought the visit.

We reviewed Qwktracker on two different stores, and it performed great.  It tracked pay per click campaigns from Google adwords and Overture, affiliate links from static pages created by Search Engine Killer, and showed which referrals resulted in sales and which ones didn't.  Some of the specific things it can tell you are:

1. PPC Return on Investment (ROI) - Which pay per click keywords are actually giving you a return on your investment.
2. Top Affiliate - Which affiliates provide the best ratio of buy-throughs versus click-throughs.
3. Summary Reports, Raw Reports, Manage Records - Macromedia Flash Video Preview (Requires Macromedia Flash Player 6)
4. Excellent Documentation - Macromedia Flash Video Preview (Requires Macromedia Flash Player 6)

Features We Love:

• Automatic tracking of affiliate links and individual affiliates.
• Variable name mapping - instead of automatically tracking affiliates from Miva's built-in affiliate system, you can have Qwktracker automatically track affiliates from other third-party modules like Affiliate Manager. ( g.affiliate=g.AFFIL)
• Linked referring url - allows you to check your search engine listings and see who is ranked above and below you which could lead to ideas on how to improve ranking. (i.e. http://www.google.com/?q=some+search+terms)
• Referral path showing exactly which screens in Miva Merchant that are reached, including if an order was placed.

Coming Features:

• Landing page - Along with the referring url, the raw data reports will also show what page the visitor landed on when they arrived at your site, whether from a search engine or an affiliates website.
• Automatic Tracking via static pages - Although you can add variables to links from static pages, code will be available that will automatically track static pages from within your own site.

Our current rating of Qwktracker is 5 out of 5 bananas.  We highly recommend it.

PURCHASE NOW OR READ MORE INFO! Qwktracker comes in non-compiled and compiled versions, is compatible with both the MMUI and OpenUI Look and Feel modules, and is only $379.97.  It is well worth the price for the amount of features available for the Miva Merchant store owner and the willingness of the developer to listen to suggestions and continually make improvements.

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